Penetrating a New Market
One company's new product had previously approached several organisations and while not being firmly rejected, had not been able to secure sales contracts. We introduced the client to a leading Premiership football club and agreed a trial period, enabling our client to gather detailed feedback on its product at the same time as gaining a deeper understanding of the club's specific requirements. By refining the product to take account of these findings, our client not only gained its first sales contract but also had a proven track record that demonstrated the effectiveness of their product to other clubs and enhanced sales further. This was a great example of how we adapted a new technology to benefit sporting organisations.