Competing in the Professional Sports World
As a technology expert, competing in the Professional Sports World is big business and very competitive. All clubs seek an edge over their rivals, any opportunity to identify marginal gains to achieve success and glory.
Technology impacts sport in many ways, including performance, equipment, fan engagement, commercial sponsorship, officiating, fitness and nutrition.
New products have a small window of opportunity to become established in the marketplace before either funding runs out or it is overtaken. To continue development of a good idea takes time and money and unless an entry point to the market is achieved, even good ideas can and do fail. Often a new technology will offer significant benefits yet without existing relationships, getting the message across to the major clubs and federations can be long and laborious. We help you access your market by leveraging our extensive contacts and relationships, in order to give your product the chance it deserves.
Presentations of new technology products to the elite sports clubs need to be well prepared and thorough. Sports clubs are very professional and undertake stringent due diligence tests of all new products under consideration – your presentation has to be extensive and effective to be successful. We undertake a number of detailed processes to ensure your presentation will be the very best it can be and then we will help introduce your product to the market and allow you to successfully compete in the Professional Sports World.