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We seek to understand the scientific theory behind the product and the latest evidence to support that theory.
We gather independent evidence and expert opinions in support of the theory.
We fully evaluate alternative theories
We consult a panel of various experts in the relevant fields, both academics and professionals, for their views on the validity of practical applications of the theory.
Evaluate the credibility of the developer: prior history, achievements, reputation
The Funding Requirements
We evaluate the level of current financing available, prepare a detailed cash flow and assess future requirements
We consider the alternatives and approach possible sources
We review the design process and evolution of the product and understand potential future developments, theoretical and practical
We evaluate experimental evidence to demonstrate the effectiveness of the product
We thoroughly review competing products and develop detailed SWOT analyses
We evaluate various possible business models to maximise revenue generation
We review all prospective target markets by sport and by geography
We monetise alternative pricing models
We evaluate the best approach to market, including marketing methodology and materials
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